Photo of me - White, Short brown hair, beard and  wearing a white t-shirt

Matthew Ellam

Matthew is the Digital Serving Lead at TSB bank shaping the User experience across mobile and web and exploring how AI can deliver quicker

He is an experienced problem-solver and design lead with over ten years in creating top customer experiences in banking and digital channels. He combines strong product design skills with technical knowledge to help different teams work together toward shared goals in fast-paced agile settings.

Currently defining the future user experience for TSB Bank’s digital customers to deliver Money confidence and ensuring their needs are met. Delivered through a strategic design and delivery roadmap and embedding AI.

Outside of design, Matthew is an avid cyclist and enjoys nothing more than having an adventurous day cycling some where hilly before a relaxing afternoon by a lake reading and swimming.

QUALIFICATIONS


Leeds Metropolitan University

BA (Hons) Economics for business

June 2010

General Assembly

User Experience Design

Mar 21

Certified Safe Agilist

BA (Hons) Economics for business

Oct 2023

EXPERIENCE


Digital Servicing & AI Lead

TSB Bank

Sep 24 - Present

Digital Design Lead

TSB Bank

Sep 21 - 24

UX Designer

TSB Bank

Sep 20-21

Product Owner (mobile app)

TSB Bank

June 19 - Sep 20

Product Strategy Manager

TSB Bank

June 19 - Sep 20

DESIGN SKILLS


Research

Quantitive, Qualitative and facilitation

Wire framing

Full end to end flows incl. happy path

Prototyping

Bringing designs to life incl. low code

Competitor analysis

Learn through industry best practise

Dev handover

Create dev ready designs

Accessibility

Creating inclusive designs

Design standards & patterns

Creating the guardrails for us all to follow

Design systems

Set up and management

Design tools

Figma (Design & Prototyping), Sketch

Prompt based design

Creating experiences through AI prompting

MANAGERIAL SKILLS


Run & Manage cross functional teams

UX, UI, Accessibility, Service design & Journey owners

Strategy and roadmaps

Identifying opportunities and execution plans

Optimisation

Improving workflows and processes

Innovating

Looking at new solutions to problems

Coaching & mentoring

Guiding my team and others to grow

Risk management

Ensuring safety and compliance by design

Connect

Contact

(+44) 7455090640

matt.ellam@hotmail.coom