Matthew Ellam
Matthew is the Digital Serving Lead at TSB bank shaping the User experience across mobile and web and exploring how AI can deliver quicker
He is an experienced problem-solver and design lead with over ten years in creating top customer experiences in banking and digital channels. He combines strong product design skills with technical knowledge to help different teams work together toward shared goals in fast-paced agile settings.
Currently defining the future user experience for TSB Bank’s digital customers to deliver Money confidence and ensuring their needs are met. Delivered through a strategic design and delivery roadmap and embedding AI.
Outside of design, Matthew is an avid cyclist and enjoys nothing more than having an adventurous day cycling some where hilly before a relaxing afternoon by a lake reading and swimming.
QUALIFICATIONS
Leeds Metropolitan University
BA (Hons) Economics for business
June 2010
General Assembly
User Experience Design
Mar 21
Certified Safe Agilist
BA (Hons) Economics for business
Oct 2023
EXPERIENCE
Digital Servicing & AI Lead
TSB Bank
Sep 24 - Present
Digital Design Lead
TSB Bank
Sep 21 - 24
UX Designer
TSB Bank
Sep 20-21
Product Owner (mobile app)
TSB Bank
June 19 - Sep 20
Product Strategy Manager
TSB Bank
June 19 - Sep 20
DESIGN SKILLS
Research
Quantitive, Qualitative and facilitation
Wire framing
Full end to end flows incl. happy path
Prototyping
Bringing designs to life incl. low code
Competitor analysis
Learn through industry best practise
Dev handover
Create dev ready designs
Accessibility
Creating inclusive designs
Design standards & patterns
Creating the guardrails for us all to follow
Design systems
Set up and management
Design tools
Figma (Design & Prototyping), Sketch
Prompt based design
Creating experiences through AI prompting
MANAGERIAL SKILLS
Run & Manage cross functional teams
UX, UI, Accessibility, Service design & Journey owners
Strategy and roadmaps
Identifying opportunities and execution plans
Optimisation
Improving workflows and processes
Innovating
Looking at new solutions to problems
Coaching & mentoring
Guiding my team and others to grow
Risk management
Ensuring safety and compliance by design
Connect
Contact
(+44) 7455090640
matt.ellam@hotmail.coom