Applying for a loan
Native mobile application
Making it simple for existing customers to check how much they could borrow and apply for a loan in TSB’s retail mobile app. Replacing an existing so
Date
Sep 20 - Mar 21
ROLE
UX Designer
Deliverables
25% Uplift in conversion
Accessible & Improved comprehension
Impact
25% Uplift in conversion
Accessible & Improved comprehension
( THE CHALLENGE )
How does a customer find out how much they can borrow to the money being in their account as easily as possible, whilst understanding the risks?
( THE APPROACH )
How does a customer find out how much they can borrow to the money being in their account as easily as possible, whilst understanding the risks?
( RESEARCH )
How does a customer find out how much they can borrow to the money being in their account as easily as possible, whilst understanding the risks?
( MOBILE USER FLOW )
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( THE IMPACT )
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